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Did you you know that the percentage of times a keyword appears on your web page compared to the total number of words on that page can have an impact on the page's ranking?
Sure it does, and it's called “Keyword Density.”
Mention a keyword or phrase too many times and search engines will likely frown at your site. Do it a little less than necessary and search engines may not pick up enough signals to rank the page for that particular keyword.
Simply put, you ought to get your keyword density just right for the best search performance. Not too much, not too little!
But how can you start calculating how many times keywords appear on a web page or blog post? Can you even do it accurately?
It turns out you'll have to get help from a reliable tool. And that's why we created this SST’s Keyword Density Checker.
Keyword Density Checker is a tool built solely for the purpose of calculating the keyword density of any web page.
The dev team at Small SEO Tools created the tool after finding out that some marketers were still stuffing their content with loads of keywords even without realizing it. This left their websites suffering as Google does not want you to cram your content with keywords unnecessarily.
This tool solves that problem perfectly. It allows you to analyze either a whole web page using its URL or a piece of text by copying and pasting.
The simplest method of calculating keyword density is usually to divide the number of times a particular keyword is mentioned in a text by the total number of words in the text, and then multiply the result by one hundred to get your percentage.
But our Keyword Density tool does more than calculating keyword density. It actually checks for and analyzes ALL the top keywords used on the page or text that is being analyzed, and shows you the following metrics for better SEO performance and effective content optimization:
This sort of sophisticated analysis allows you to easily define and become acquainted with the proportion and sum of keywords used within your content.
Keyword density is a fundamental part of search engine optimization, thus it is important to understand how it works.
First, many people often ask the question:
“Does keyword density affect ranking?”
Well, there's no official statement from Google or any other major search engine expressly stating that keyword density does affect ranking. But without a web page containing a given keyword, there's absolutely no way the search engines will rank such a page for the keyword even if that might be its target keyword.
In other words, *keywords* are important for a page to show up in search engine results pages (SERPs). AND where there are keywords, keyword density must naturally be present.
So the germane question to ask could be:
“What is the best keyword density for better ranking?”
Again, there is no exact or ideal percentage of keywords for better ranking.
Instead, experts (and Google) suggest writing your content in a natural language; that is, without any intensive cramming of keywords. Hence, applying your keywords in a natural, contextual sense along with relevant long-tail keywords and Latent Semantic Indexing (LSI) keywords works best.
After creating your content using a natural language, you can then use Keyword Density Checker to analyze it to be sure it is not overly stuffed with keywords.
Keyword stuffing is considered to be a spammy practice and a violation of Google's webmaster guidelines, and in response to such actions the search engine essentially lowers the rankings of the sites that break the rules.
Our free Keyword Density Checker can be useful in showing you whether or not your content is stuffed with keywords. Typically, you can evaluate this by looking at the percentage of keyword usage under the “Keyword Density” table.
If you are feeling particularly worried that some keywords have been mentioned too many times already, use this free keyword density analyser to see how many times they appeared and reduce it the best way you can.
An effective solution is to mention your target keywords naturally in the on-page body of your text and then add the same in the meta title, description, H1, and possibly the URL.
Our tool does analyze text found in the on-page body of the content, along with content within heading tags.